Next With Noble: 2025 Year in Review

Digital Services for Physical Spaces

Noble exists at the crossroads of digital design and physical space. We build user centered systems for environments where experience, operations, and safety come together. This includes transit systems, sports/entertainment venues, cultural institutions, and mixed use real estate developments.

In many ways, Noble was built for this moment. Technology is changing. User expectations are changing. Physical spaces are under pressure to do more with less. We are small enough to move quickly, learn fast, and experiment responsibly, while grounded in decades of experience operating inside the busiest boardrooms and the most demanding public and private environments.

We blend experience strategy, digital placemaking, and thoughtful UX and UI design to create new services, software/AI integrations, and content systems that solve business problems. This work is not about screens or sensors alone. It is about reducing congestion, improving response, and connecting visitor experience to measurable performance.

Why Noble

The name carries two meanings.

The first is purpose. Work done with intent, responsibility, and care. Good design should hold up under scrutiny, function in real environments, and leave things better than we found them.

The second is personal. Noble is a small block in Brooklyn where I grew up, close enough to the East River that you could see Midtown from certain rooftops. That view taught me something early. You can come from somewhere modest and still operate near the biggest stages. Scale is visible. Opportunity is a Subway ride away.

That perspective defines how we work. We have operated inside some of the world’s largest systems and alongside small teams doing outsized work. We understand how complexity accumulates inside big organizations. We have also chosen to stay small enough to remain clear about who we are, what we believe in, and what we say yes to.

2025 From Vision to Practice

This year was about getting work into the hands of users, not stretching billable hours. That is a deliberate choice and one of the benefits of building our own culture. This was the year our work moved decisively from concept into delivery.

We shipped:

Rockefeller Center
Experience vision, digital mapping devices, signage systems, and spatial data strategy. 

Mobility and Digital Cities
BEEP autonomous shuttle environments, including experience design and data systems for emerging mobility networks

St. Louis Art Museum
Digital transformation vision, leadership of Taylor Hall’s LED wall installation, CMS deployment, and staff training

Airports
Digital wayfinding and passenger journey planning for one of the region’s most complex transportation environments

Sports and Events
Advisory frameworks shaping large scale operations and fan experience

As a New York based firm, we are increasingly helping clients navigate innovation while strengthening integrated delivery across transit, civic, and public sector projects. More often, we are brought in as the owner’s representative for innovation. Bridging AI, software, facilities, AV, data, and content so decisions are coordinated and executed well.

Showing Up and Sharing

This year, we also spent time sharing and learning.

We taught another year of Spatial Technology in the School of Visual Arts Interaction Design program, ran hands on ComfyUI AI visualization workshops, and delivered guest talks at the University of Michigan focused on urban technology and design. Working with students navigating uncertainty, but also inheriting a moment where new tools can reshape how work gets done. It echoes earlier industry resets, when old assumptions fell away and new practices were built from the ground up.

We stayed active across  professional communities shaping digital places today. From urban planning forums to AV and digital signage networks, our work blends disciplines that are converging.

We presented at SEAT Sports in Nashville, Digital Signage Federation w TAD, and joined InfoComm, Urban X, IAAPA, MIPIM, and DSE. We will also be speaking at ISE Barcelona on February 6.

These rooms matter. They are where ideas are tested in public, where partnerships form, and where the future of digital spaces becomes clearer through shared experience and honest conversation.

The Team

We are building a culture designed to handle complexity. Strategy, design, data, operations, sales, and marketing working together. This range allows us to move fluidly between executive alignment, on the ground delivery, and long term system stewardship.

Product Thinking Inside Consulting

Alongside services, Noble is investing in building proprietary tools and platforms that turn insight into new revenue streams.

• Our parallel growth with Secret Sauce sharpened how we think about AI visualization and team training. Scorch moved from experimentation to stability, shaping how we shorten feedback loops and support decision making. AI is not an overlay on the work. It is becoming part of the operational infrastructure behind it.

• Our spatial data platform efforts focus on turning fragmented signals into insight, helping clients understand how people actually use spaces and make better decisions faster.

• In digital signage, a year of deploying fixed and flexible systems revealed a clear gap in the market. We are piloting modular, flexible form factors designed to scale across portfolios rather than one off installs.

Product Thinking

Alongside delivery, we are building our own internal technology. These investments reflect how we believe work will be done going forward. Faster learning loop and new revenue streams as consulting revenue models shift.

Secret Sauce
An AI visualization platform using advanced ComfyUI workflows, GPU infrastructure, and training programs to help teams research, visualize, and tell better stories

Modular digital signage and sensor systems
Designed to scale across sites and integrate with partner hardware and software ecosystems

Spatial data reporting tools
Turning fragmented signals into clear operational insight

What’s Next

The signals are clear. AI embedded as a work companion.  A renewed digital spaces and cities movement grounded in real constraints. Stronger governance and measurement of what systems actually deliver. We are continuing to work across sports, culture, mobility, and civic environments, helping shape what comes next.

Thank you for the collaboration and momentum this year.

Paul
Founder, Noble