Signals in Motion: This Week in Passenger Experience

Clearer signs, smarter streets, and more human-centered travel—this week’s highlights are shaping the next era of mobility.

Author

Fadila Prastawa
July 25, 2025 • Estimated Reading Time: 3 minutes

From hearing-accessible signage to AI wayfinding and city-scale digital kiosks, this week’s stories point toward a mobility future that’s personalized, intuitive, and inclusive by design.

Whether in airports, transit hubs, or curbside infrastructure, passenger experience is being reimagined as something dynamic and human-centered — not just operational.

🗞 In Case You Missed It…

Here are a few stories we found especially compelling this week:

  • California's Transit Signs Are Actually Working

    New data from the MTC shows that updated signage and maps aren’t just cosmetic — they’re actively helping riders choose and use transit more confidently.
    Read more →

  • Norwich Airport Adds AI Wayfinding for Neurodiverse Passengers

    The UK airport introduces smart guidance screens tailored to travelers with additional needs — an early move toward more inclusive navigation systems.
    Read more →

  • Designing for the Hearing-Impaired: A Singapore Case Study

    How small interventions in transportation signage — like color-coded visuals and haptic feedback — are creating more equitable mobility for D/deaf commuters.
    Read more →

  • Seattle Approves Smart Kiosks on City Streets

    Beyond digital signage: Seattle’s new kiosks will bring real-time alerts, free Wi-Fi, charging stations, and local business engagement directly to sidewalks.
    Read more →

  • Pittsburgh Tests New Airport Terminal with Volunteers

    PIT is recruiting up to 4,000 volunteers for a full-scale trial of its new terminal — testing signage, passenger flow, and wayfinding ahead of opening.
    Read more →

What We’re Noticing

Transit is turning human.
The latest headlines show a shift toward systems designed with and for real people — across abilities, languages, and attention spans. Wayfinding is no longer a backend utility; it’s a frontline brand experience.

Till next time,

Team Noble